Email Marketing + Strategy + Customer Experience
If you’re reading this at the time of publication, it isn’t even November yet. You may not even know for sure what you’re going to send for Black Friday through Cyber Monday, let alone what you want to send in 2024. And I’m here to tell you, this means… You are behind. It’s okay, many
I didn’t always used to think about quarters the way that I do now. Business has a way of reshaping your concept of time. Sure, in high school we had fall, winter, and spring quarters. But we didn’t harp on it that much at Auburn Adventist Academy. I was a store manager for Starbucks Coffee
I mean, the title of this one gives away the disaster. Our family snuck away Labor Day Weekend for a final summer camping adventure, having secured a last minute cancellation camping spot at Wallowa Lake. The destination holds a special place in our hearts. We’ve visited nearly every year since Anson was about 2, and
We’re heading into the final countdown to October – November – December, and this month is all about testing and refining our content and offer strategy to ensure we are laser focused when the heavy-hitting campaigns drop. Here are some concepts to consider as you look at the campaigns you planned for the final month
I remember the first time I heard the term O-N-D. It was back in my agency days, the client was Rodney Strong Vineyards, and I felt a little sheepish when I replied to the client’s email requesting an OND Planning Session with, “I’m sorry, what does OND mean?” The guy I was emailing back and
Want to know the secret to having an effective email marketing program for your business? It’s planning! I know, it might seem obvious, but there are a remarkable number of small businesses who I see sending emails on the fly, only right before an event or launch, or with horrible consistency (aka none). When email
Different businesses grow their lists in different ways. I’ve worked with large wine brands to grow their email lists and I’ve worked with solopreneurs to grow their email lists and I’ve worked on growing my own email list. At the end of the day, the strategies for all of these are the same, and in our next session of The Get Email Marketing Experience on May 10, I’m going to teach you everything I can to help you grow your email list.
I celebrated my 40th birthday last weekend and MAN, am I excited about the decade ahead. It seemed an appropriate time to bring up birthday emails again! Birthday campaigns can be a fantastic way to connect with your subscribers, to celebrate a milestone, and to generate revenue. In fact, here are some recent, sexy stats
In the April session of The Get Email Marketing Experience we dived into email marketing design best practices. That means what “pretty” factors matter to getting those conversions, how to do them, and why. For such a tall order and the BIGGEST inside scoop, I am beyond proud to have had the privilege to introduce
Tips inspired by my husband’s online shopping habits I want to talk about a touchy subject… abandoned cart emails. Anytime I bring up abandoned cart emails, whether in a speaking engagement or one-on-one with a client, I can see those shoulders go up and those faces scrunch… I get it. Abandoned cart emails can be